At our Sales and Marketing Hub in Northborough, Massachusetts, we pride ourselves in providing all of Esler Companies with a steady flow of customer opportunities.
Our Marketing Department decides what advertising and lead generation activities to spend money on, and sends our creative message into the world. Once we get a homeowner to contact us, our phone sales agents work their magic. Our phone sales agents spend an average of ten minutes on the phone understanding a potential customer’s window and door problems, and explaining exactly what they should expect when we visit their home.
This conversation ensures we have a precise appointment date set with enough time to examine the structure of their home, configure their custom windows and calculate a to-the-penny price that’s good for one year.